He was a British fashion designer and couturier best known for his in-depth knowledge of bespoke British tailoring, his tendency to juxtapose female strength and sensuality with fragility in his collections, as well as the emotional power and raw energy of his provocative fashion shows. He is also known for having worked as chief designer at Givenchy from 1996 to 2001 and for founding his own label under the name Alexander McQueen. McQueen has been credited with bringing drama and extravagance to the catwalk. He used new technology and innovation to add a different twist to his shows and often shocked and surprised audiences. The silhouettes that he created have been credited for adding a sense of fantasy and rebellion to fashion.